UnitedHealth: Stick to Your Meds, Get $20 Off Next Prescription
Published On: August 28th, 2009
The big health insurer UnitedHealth is going to start giving discounts to patients who promptly refill prescriptions for certain drugs with high co-pays, Dow Jones Newswires reports.
The idea is to encourage patients to stick to their drug regimens. Poor adherence is a common problem, and there’s pretty clear evidence that patients are more likely to stay on their meds when co-pays are lower.
UnitedHealth negotiated at least part of the $20 rebates with drug makers — who have their own incentive to keep patients coming back, given tight economic conditions and tough competition from cheaper generics.
Drugs that will be eligible for the discount include antidepressants such as Eli Lilly’s Cymbalta and Wyeth’s Effexor XR, and asthma drugs such as GlaxoSmithKline’s Advair and AstraZeneca’s Symbicort.
The drugs are in expensive tiers on some plans’ drug lists, so the discounts will cut the out-of-pocket price from about $50 to about $30, Dow Jones says.
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UnitedHealth: Stick to Your Meds, Get $20 Off Next Prescription
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