Reader Consult: What Should Abbott’s Drug Company Be Named?

Published On: October 21st, 2011

: Abbott … and Costello?

Abbott Laboratories is going to split into two separate publicly-traded companies — one for medical products like Similac infant formula, one for drugs like blockbuster rheumatoid-arthritis therapy Humira, as the WSJ reports.

The medical-products company will keep the Abbott name, while the pharma unit is in search of a new one.

We cruised around Twitter and found a couple of suggestions we particularly like: The Habbott: We’re Getting Smaller (from @Ramsey_Baghdadi) and Costello, from the folks at the In Vivo blog — who are conducting a poll to identify the most popular name.

Health Blog readers, what are other possible candidates?

Abbott’s pharma business isn’t alone in its search for a moniker. Apparel-maker Liz Claiborne is selling off its eponymous brand to J.C. Penney and has a year to find a new name.

Image: Everett Collection

Original post:
Reader Consult: What Should Abbott’s Drug Company Be Named?

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