Health-Reform Debates Spark Targeted Ads on Google

Published On: September 5th, 2009

google An Internet tactic popularized during the last presidential campaign is getting a workout in the current health-care debate: buying ads linked to popular search terms.

The Los Angeles Times says that while interest groups have experience buying ads to appear in response to certain Internet search terms, the health overhaul has sparked more such ads than any previous public-policy donnybrook.

“Looking back at previous issue battles — even thinking about the Iraq war, which was a passionate issue — we didn’t see anything close to the amount of online activity,” Peter Greenberger, Google’s director of political advertising, tells the LAT.

As an example, type in a Google search for “death panels” and an ad often appears with the headline “Death Panel Myth,” the paper notes. Click on it and you go to a page headed “Setting the Record Straight,” part of the barackobama.com Web site.

Other search terms such as “Obamacare and “solicalized medicine” also have drawn targeted ads from as many as 97 organizations on various sides of the issue this past week, the LAT says.

Photo: Bloomberg News

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Health-Reform Debates Spark Targeted Ads on Google

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